Today’s consumers want more information at their fingertips. They want to know if the milk in their chocolate bar is organic or if the fruit juice they’re about to purchase contains allergens. Meanwhile, brands face much higher levels of scrutiny regarding traceability and their supply chain, knowing that any slip-ups will not go unnoticed for long in the age of social media and the 24-hour news cycle.
This is where the Internet of Packaging comes in. By digitizing packaging and thereby making products interactive, brands can track items from production to consumption, and consumers can obtain the information they demand through the same dynamic platform.