LBK Nails It with Interactive Packaging
Vegan nail polish from LBK Nails now comes in a newly launched uniquely-designed bottle. The hinged custom nail tip on every cap is the exact color of the lacquer in the bottles, allowing customers to see the true color against their skin tone without having to open the bottle and paint their nail.
The patented hinged tip technology is currently exclusive to LBK’s gel-effect, seven-free formula (free of the seven most questionable chemicals typically found in nail polish). Tony Kemeny, founder of LBK Nails, said of the new patent-protected nail polish bottle cap, “I’ve worked in the professional nail care industry for 30 years, and I’ve paid close attention. I’ve taken that insight and coupled it with tireless research over the last four years to develop and acquire patents for a universally practical product. Its design is useful to both professional nail techs and at home consumers. Retailers love the potential of it. It meets all the criteria for a product that revolutionizes how people find their new favorite nail polish.”