Sustainable luxury in packaging may seem like an oxymoron, but in today’s consumer-driven marketplace it is becoming a vital component of a brand’s image. Consumers are more aware than ever before of the impact that packaging has on our environment. As a result, seemingly every supplier that contributes solutions to the luxury packaging industry has its own spin on what the concept of sustainable luxury means. For designers, it requires extraordinary creativity to consider and implement effective design for luxury brands while responsibly addressing the world’s need for more sustainable solutions.
A sustainable, luxury package is one that provides the consumer with a sense of comfort, ease or pleasing excess by looking at, touching and opening packaging that was manufactured using materials and processes that do not excessively deplete or completely destroy natural resources.