The circular economy is the latest sustainability buzzword that has captured international attention.
So, what exactly is the circular economy, and what does it mean for brands—and product packaging in particular?
At its most basic, the circular economy refers to a fundamental shift in how we do business. It’s a shift away from the linear take-make-dispose model toward a restorative and sustainable way of doing business. The circular economy refers to closing the loop on the lifecycle of products and packages, finding ways for those materials to be shared, reused and continuously recycled. It also represents an option that can allow businesses to continue to thrive and grow while reducing our dependency on finite resources and delivering environmental innovation throughout supply chains.