Branding a better-for-you Beer
U.K. trade publication The Grocer challenged brand and packaging design agency PB Creative to develop a conceptual better-for-you beer brand that dispels negative connotations and improves public awareness of the health benefits of a beneficial brew.
PB Creative responded with Hop Heart, a craft- beer brand inspired by the high levels of vitamin B6 found in beer which are known to reduce the risk of heart disease. PB Creative’s concept draws on the iconic “I heart NY” slogan/logo created by Milton Glaser in 1976. The heart-shaped hop communicates the brand story that the beer is made from the finest ingredients and is also good for you and your heart. It also drives home the message that hops are a key component, imparting flavor and character as well as health benefits.