Coca-Cola: We're 'Closely Watching' the Market for Drinks Infused with Cannabis Extract
oting the space for cannabidiol-based drinks is "evolving quickly," the company stressed that the ingredient doesn't produce the high that comes from another cannabis-derived chemical known as THC.
"Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world," Coca-Cola said Monday in a statement.
"The space is evolving quickly. No decisions have been made at this time.”
The statement followed a report that Coca-Cola was allegedly in "serious talks" to develop cannabis-related beverages with Canada's Aurora Cannabis. That report, published by BNN Bloomberg, cited "multiple sources familiar with the matter" but was not denied in statements by both companies.
Aurora, a cannabis producer, wants to enter the infused beverage industry but does "not discuss business development initiatives until they are finalized," spokeswoman Heather MacGregor told the business network.
Coca-Cola test-launched an alcoholic drink in Japan earlier this year. A move into cannabis-derived beverages would offer another option for the company as health-conscious consumers move away from sugary sodas.