New Packaging Design for a New Unconventional Drink
The concept of Chillio was born from the desire to replicate the warm sensation of alcohol but in a non-alcoholic drink. The team experimented with different juices and discovered that adding chilli to a juice created an unconventional drink.
The team explored different juice combinations to create a range of unique flavors including: Pineapple Coconut & Lime, Pink Grapefruit & Ginger and Watermelon & Prickly Pear.
The new label design is the work of Slice Design Limited who, based on a creative brief of “Awaken Your Senses," incorporated the chilli into the negative space of the logo to cue this surprise ingredient.