Starbucks Unveils 2018 Cup Designs
“We started this season by looking to the past,” said Kristy Cameron from the Starbucks Creative Studio.
The Starbucks Creative team found inspiration for this year’s holiday look in one of Starbucks most time-honored traditions, Starbucks Christmas Blend, which were back in Starbucks stores November 2 for another holiday season. When dreaming up holiday plans more than 18 months ago, they passed around one-pound coffee bags from more than 30 years of the beloved brew. They talked about old stories, remembering an unexpected gift for a customer at the Pike Place store, and former coffee buyer Dave Olsen delivering Christmas Blend to Seattle area stores from the roasting plant in his pickup truck.
“Looking back at our heritage, we found something lovely in our own story, with beautiful coffee and flavors that come together to make the season magical,” Cameron said.
They snipped pieces from Starbucks holidays past – a star, a branch of coffee cherries, a flame. They added doses of vintage colors and patterns, like mint green and argyle and reinterpreted them with graphic flair, and a dash of glitter and shine.
Starting tomorrow, Starbucks stores in the United States and Canada will be decked for the holidays to mark the return of the seasonal flavors of Peppermint Mocha (back for a 16th year!), Toasted White Chocolate Mocha, Caramel Brulée Latte, Chestnut Praline Latte, Gingerbread Latte and Eggnog Latte, all available hot, iced and Frappuccino blended beverages. Stores will transform with festive and warm trim and décor, Starbucks baristas will proudly wear their red aprons, customers can sip their favorite seasonal beverages from holiday cups, shop for Christmas Blend whole bean coffees and beautiful, giftable Starbucks Cards and merchandise.
“When you come into Starbucks, there’s a festive vibe,” she said. “Our customers have told us that the return of Starbucks holiday cups and beverages are a signal the season is upon us. We hope they feel the holiday magic that only Starbucks can create during this special time of year.”