In the September issue I talked about the “Top 3 Packaging Design Trends Shaping Up For 2019,” which includes Material Honesty, Rethinking Retail Packaging and Creative Production.
The first of those is Material Honesty and what to consider when selecting materials for retail packaging or product packaging. With so many choices, it’s easy to understand the confusion and the difficulty brands have in selecting the right materials for their brand packaging. Today we’re seeing the negative impacts of unsorted recycling. China’s National Sword policy, for one, has reduced the amount of recycled materials the U.S. is able to export. Recyclers are having to incinerate or landfill much of what’s being collected around the country.