In the rapidly changing world of 21st century food and beverages, new groups of consumers are emerging as important market segments. This presents opportunities for manufacturers and producers, but catering to their needs often requires innovation—not only in terms of products but also how they are packaged. Naked Winery’s Outdoor Vino illustrates these broader changes and the solutions available.
The move away from glass to PET (polyethylene terephthalate) packaging has been a significant change in the beverage industry. In the industry as a whole, plastic currently makes up 45 percent of packaging material usage, compared with just 17 percent for glass. Furthermore, plastic bottles are projected to grow in popularity across the beverage industry and comprise 55 percent of the packaging material usage by 2028, while glass is expected to fall to just 12 percent.