Like any good design, packaging tells a story. It communicates what a product is, who it’s for, and it helps to communicate a brand’s value proposition. But in an increasingly saturated consumer landscape where countless new products are brought to market every week, standing out amongst the competition is tougher than ever before.
This has prompted brands in recent years to experiment with many innovative and fresh approaches to packaging design, both aesthetically and functionally, and 2019 will pick up right where 2018 left off. Below are the hottest trends that designers anticipate impacting this year’s product packaging design.