Dairy brand Nomadic has launched a new range of probiotic Kefir drinks with design by Carter Wong. The updated identity captures the brand's commitment to travelling the world in discovery of new taste and flavor profiles.
Esko, alongside sister companies Pantone, X-Rite and AVT released a new study, “Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage,” highlighting what shoppers want from food and beverage packaging. Get inside of the mind of the in-store shopper, and learn what consumers want in an online shopping experience.
At PACK EXPO International in Chicago this October, Sun Chemical will highlight a new portfolio of eco-friendly inks and coatings, a new UV ink system for primary and secondary food packaging that is not manufactured with BPA-based materials, a UV offset ink system developed to make sophisticated graphics look vibrant on high-end luxury folding cartons and more.
A new tea powder that comes in a recyclable aluminum shaker has launched from 10th Avenue Tea. The all-natural tea powder dissolves instantly and may be served hot or iced. It comes in four matcha flavors: Green, Black, Chai and Tropical, plus an Herbal Berry.
It's clear that social media, when done right, establishes the connection between brands and consumers. However, CPG brands may find that traditional marketing tactics don't always translate to social media.
The packaging industry today is buzzing with "influencer packaging" to deliver likes, shares and to create an ongoing dialogue across a bevy of social networks. Brands are also becoming aware of the benefits that size audits can deliver to the bottom-line: economies of scale, reductions in consumer transaction costs and reduced storage costs. Visually, packaging is always in flux, from essentialism to street inspired graphics.
Cuvaison is one of the wineries that helped shape Napa Valley. Their mission remains true to their roots. And so does their wine. FINE was tasked to find new ways to differentiate, engage, and cultivate emotional connection with the historic brand’s customers, partners, and distributors.
Brand innovation agency Spicefire welcomes back Maggie Parkhouse in her role as Group Director of Design, based at Spicefire’s Cincinnati, Ohio, office. Maggie returns to lead and inspire the agency’s design team after a two-year break during which she co-founded a venture capital company.