Consumer health and safety is of the utmost concern to the cosmetics and personal care industry, and while the reduction and eventual elimination of animal testing and use of alternative testing methods is something all cosmetic and personal care companies are working towards; California’s SB-1249 could ultimately ban cosmetics from being sold in California.
Thanks to changing norms, new laws and the hard work of talented design and packaging agencies, marijuana is finally moving beyond pot leaves and Woodstock-era hippies and getting a much needed branding makeover.
Happy Go Healthy, unveils a dog health supplement that helps pets live better, more active lives, with design by Spicefire. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for dogs of all breeds and sizes. It is currently available to buy online.
The packaging industry today is buzzing with "influencer packaging" to deliver likes, shares and to create an ongoing dialogue across a bevy of social networks. Brands are also becoming aware of the benefits that size audits can deliver to the bottom-line: economies of scale, reductions in consumer transaction costs and reduced storage costs. Visually, packaging is always in flux, from essentialism to street inspired graphics.
Brand innovation agency Spicefire welcomes back Maggie Parkhouse in her role as Group Director of Design, based at Spicefire’s Cincinnati, Ohio, office. Maggie returns to lead and inspire the agency’s design team after a two-year break during which she co-founded a venture capital company.
API Group has appointed Michael Frederick to Business Unit President and General Manager, API Americas. Based at API's U.S. headquarters in Lawrence, Kan., Frederick will oversee the North American foils and laminates businesses.
Biossance was looking for a paperboard with unique sustainability appeal as well as structural and graphic package designs, kitting services, transportation, warehousing services and more. The brand turned to Veritiv to create new packaging designs that stand out, minimize dimensional weight and give consumers a great out-of-the-box experience.
Vegan nail polish from LBK Nails now comes in a newly launched uniquely-designed bottle. The hinged custom nail tip on every cap is the exact color of the lacquer in the bottles, allowing customers to see the true color against their skin tone without having to open the bottle and paint their nail.
What do terms such as big data, machine learning and artificial intelligence really mean in the context of packaging design? And how can data help us to develop more effective packaging and/or to expedite and improve our processes for doing so?
Thousands of different looking recycling labels on bins can cause confusion for the public. This hurts the environment, businesses and packaging companies. Recycle Across America (RAA) aims to standardize the label solution nationwide for bins and to educate on how it will help packagers reduce costs and meet their sustainability goals.