Amazon Prime Day kicks off today at 3:00 p.m. ET and is one of the biggest e-commerce days of the year, with sales growing over 60 percent year-over-year since 2016. Prime Day features deep discounts for Amazon Prime members and will generate sales to rival those of the holiday season. Kuebix, creator of a transportation management system that delivers true freight intelligence, takes a look at the impact the event will have on the supply chain.
You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?
Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to a study. This generation is expecting brands to use their platform for good, especially as they feel the political system and politicians has let them down. That’s one of the findings of the study, “Voting With Dollars: Young People + Brands as the Agents of Social Change” from DoSomething Strategic (formerly known as TMI Strategy).
New Color-Logic technologies by Wallace Carlson produce metallic and dimensional effects on the paper and paperboard used in the company's print and packaging applications. The metallic features incorporated into printing and packaging designs come to life on Wallace Carlson’s Komori press during production. This style of ‘foiling’ is an inline capability that eliminates the hassle and expense of traditional metallic foils and foil-stamping techniques.
The winner of the international packaging design competition, Better with Less – Design Challenge has been announced along with three honorary mentions and a student winner. Organized by Metsä Board, the competition was created to find new environmentally friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages.
Successful packaging is a balance of both functionality and appealing design. Compromising one for the other could create an imbalance that impacts sales, which is why it’s crucial that every aspect of your packaging is ideal and recognizable to consumers. While each liquid packaging project will come with its own specific challenges, the end result should work to attract consumers and maintain ease, while meeting safety standards.
The Glass Packaging Institute is now accepting submissions for the 2018 Clear Choice Awards. This is the only awards program for North America that recognizes the contribution glass packaging makes to the image and success of everyday products.
Georgia-Pacific has launched Hummingbird digital packaging solutions, providing digital pre-print for a full range of customer needs, from specialty versions to everyday large runs and beyond. Hummingbird offers 110-inch wide web capability for digital pre-print at lengths limited only by converting capability.
Flexographic Technical Association’s (FTA) Forum & INFOFLEX 2018, themed Bringing It All Together, did just that at the May 6-9 events. More than 1,700 attendees gathered in Indianapolis for an educational, networking-driven opportunity where the latest industry updates and state-of-the-art technologies were unveiled as new ideas sparked to life, cultivating the next package printing and converting industry trends.
Brand innovation agency Spicefire has appointed Chris Wallen as Brand Director, based at Spicefire’s Cincinnati office. In his new role, Chris will lead and grow strategic client relationships, pitch new business and help foster an innovative environment for people and ideas to thrive.