Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to a study. This generation is expecting brands to use their platform for good, especially as they feel the political system and politicians has let them down. That’s one of the findings of the study, “Voting With Dollars: Young People + Brands as the Agents of Social Change” from DoSomething Strategic (formerly known as TMI Strategy).
Today's consumers want more information at their fingertips. They want to know if the milk in their chocolate bar is organic or if the fruit juice they're about to purchase contains allergens. Meanwhile, brands face much higher levels of scrutiny regarding traceability and their supply chain, knowing that any slip-ups will not go unnoticed for long in the age of social media and the 24-hour news cycle.
There was a time when product packages were just a container and labels were meant only for specifying the product details. The changing market has now put many additional responsibilities on those in-charge of product packaging design and labeling of a company. Product packages along with their labels now have the important responsibility of attracting the customers. They are expected to speak for themselves and lure the customers in picking them up from the store shelf.
Georgia-Pacific has launched Hummingbird digital packaging solutions, providing digital pre-print for a full range of customer needs, from specialty versions to everyday large runs and beyond. Hummingbird offers 110-inch wide web capability for digital pre-print at lengths limited only by converting capability.
Throughout the world and across every product category, our studies have consistently confirmed an underlying universal reality: The e-commerce shopping experience is not well suited for packaged goods products.
Being the first generation to be brought up in an environment that promotes “instant gratification” through technology, millennials experienced internet, cell phones and digital communication as the norm. By the early '90s, children growing up could communicate, explore and learn like no other generation before them. These memories seem ancient—from a time that seems almost incomprehensible compared to the technology and connectivity we have available now.
Sun Chemical has launched a new UV offset ink that makes sophisticated graphics look stunning and vibrant on high-end luxury folding cartons. The new ink system, SunCure Aspire UV, has been formulated to exhibit immense color transparency to help create vivid color graphic effects on metalized, lenticular and holographic board stocks frequently used for pharmaceutical, perfume, liquor, cosmetic and POP applications.
Metsä Board, the leading producer of premium fresh fiber paperboards launched the Better with Less – Design Challenge last November. This international packaging design competition aims to find new more environmentally friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages. The competition has now joined forces with the Pro Carton Young Designers Award, which will provide the benefit that all student participants will have two chances to win with one great idea.
Structural packaging design, graphics and printing processes all work in tandem to create the “walking billboard” we’re used to seeing every day. But what are all the parts of a shopping bag? What are their roles and how can we transform a standard paper bag with two handles into a luxurious brand experience? Put your gloves and mask on; the retail packaging experts at Design Packaging are about to show you the anatomy of a retail shopping bag.