There are several elements to evaluate in order to make smarter package design decisions. Of course, due diligence and research is a necessary step toward making the most impactful decisions for your business. The following are critical elements of research that will help you make smarter and more-informed decisions for the future of your brand.
Daymon has released its latest edition of The Private Brand Intelligence Report, The State of the Store Experience. The report provides a unique perspective on what it takes to create a memorable customer journey, and how private brands can play a defining role.
Are you a global brand leader trying to localize your product in China? How well do you know Chinese consumers? The market is up for grabs; how do brands win? I had the opportunity to attend and speak at the Food and Beverage Innovation Forum (FBIF) on April 18-20 in Shanghai, China. Attendees ranged from middle to upper-level management within food and beverage companies from various departments such as product development, brand management, marketing, packaging, ingredients and sourcing.
Almost everything you encounter in life tells a story. An inscription inside a book, an old medal in your grandfather’s drawer, even an old movie ticket. These objects all have a story to tell, and packaging is no different. You don’t need to tell your brand’s story through words. Color, shape, size—even the simplest visual cues—can paint a picture worth a thousand words. Here’s how.
The new website for Overnight Labels has a more modern look with an enhanced design and added information to help visitors better understand the intricacies of custom labels, shrink sleeves, flexible packaging and prototypes.
Today, Smart & Final's flagship private label brand makes up 75 percent of its private label sales. The line spans more than 2,500 SKUs and represents more than 23 percent of Smart & Final's total sales.
A majority of consumers, 85 percent, say they trust private brands at least as much as national brands, and 74 percent believe private brands are now a better value for the money, according to Daymon's 2018 Private Brand Intelligence Report.
Every year I look forward to attending the Fancy Food Show. Walking around the show this year, very few packaging designs caught my eye. Quite honestly, this took me by surprise. I saw many missed opportunities that didn’t fully utilize the packaging as a marketing platform, as well as some fundamental design flaws. I began to wonder, have I become more discriminating in evaluating packaging? Or, have more people begun to settle for “good enough?”
It’s official. You launched that brilliant brand that you were dreaming about on lunch breaks. You bought the company domain, wrote a clever slogan and even built a solid business model. Now it’s time to focus on gaining traction with your target audience and creating your online presence. That means designing a website with brand consistency.