A national study conducted by the Paper and Packaging Board shows that 7 in 10 (72 percent) of consumers agree that packaging design can influence their purchasing decision. In order to create the best first impression possible and for that matter, the best second and third impressions, too it’s important to know that today’s shoppers are better informed and more specific about what they want. Smart packaging needs to reflect this change.
Halen Brands Inc. has launched the new FROM THE GROUND UP cauliflower-based crackers and pretzels, which also feature cassava flour and vegetable blend powders made from real veggies. The line offers nutrient-dense, plant-based versions of popular conventional snacks that are a fun, tasty way to get those veggies in.
Biossance was looking for a paperboard with unique sustainability appeal as well as structural and graphic package designs, kitting services, transportation, warehousing services and more. The brand turned to Veritiv to create new packaging designs that stand out, minimize dimensional weight and give consumers a great out-of-the-box experience.
Hummus is more popular than ever. In fact, most grocery stores now have a section dedicated to hummus, and for a long time that section was full of brands packaged in round shrink sleeve containers. Ithaca Cold-Crafted hummus was one of those brands until the desire to stand out from the competition led to the decision to switch to square packaging.
Thousands of different looking recycling labels on bins can cause confusion for the public. This hurts the environment, businesses and packaging companies. Recycle Across America (RAA) aims to standardize the label solution nationwide for bins and to educate on how it will help packagers reduce costs and meet their sustainability goals.
Brand leaders know the power of connection. A consumer's connection to a brand is a powerful driver of trial, purchase, loyalty and advocacy. Connection is maintained through consistency and relevance.
The 16th Annual LUXE PACK New York, the U.S. tradeshow dedicated to creative and luxury packaging, saw 3,586 industry professionals and 240 packaging suppliers who specialize in premium packaging elements for the cosmetic, fragrance, wine & spirit, fine food and fashion sectors. The exclusively varied selection of this year’s exhibitors offered a dynamic variety of packaging products and solutions that crossed all creative thresholds. The synergy initiated by the impactful exchanges between today’s premium sector brands and leading manufacturers solidified another successful LUXE PACK New York edition.
Consumers and the industry play vital parts in keeping waste out of oceans. The International Bottled Water Association (IBWA) is recognizing World Oceans Day today, June 8, by highlighting the industry’s reduction in plastic use, and educating consumers about ways they can help keep waste out of our oceans and litter off our shorelines.
Shiseido joins SPICE, the Sustainable Packaging Initiative for Cosmetics, co-founded by L'Oréal and environmental consulting firm Quantis. SPICE aims to guide sustainable packaging policy, drive packaging innovation and improve communication in beauty & personal care industry.