Right now, there are countless meetings, conference calls and video chats happening about new product launches, brand refreshes and line extensions that will rely heavily on packaging design to tell a story. The consideration of sustainable packaging continues to move up the list of importance in these strategy meetings as consumer awareness grows and global news highlights the environmental impacts packaging can cause.
Retailers aren't the only ones adapting to change as consumer behavior and preference rapidly progresses toward online shopping. Brands are dealing with their own growing pains as they evaluate the often rigorous journey their products take from fulfillment centers to consumers' homes.
A new tea powder that comes in a recyclable aluminum shaker has launched from 10th Avenue Tea. The all-natural tea powder dissolves instantly and may be served hot or iced. It comes in four matcha flavors: Green, Black, Chai and Tropical, plus an Herbal Berry.
ADF&PCD New York 2018 is on tap to offer more for Indie beauty brands than ever before. The event, which takes place September 5-6 at the Altman Building & Metropolitan Pavilion, will include interactive features, hands-on workshops and dedicated speaker sessions all designed specifically for those independent brands in attendance. As well, the exclusive Pentawards Conference is appearing in the Americas for the first time.
Jelly Belly Candy Company just launched its new Retro Collection. Inspired by innovation milestones in the company’s history, Chocolate Dutch Mints, Fruit Sours, Licorice Bridge Mix, the Original 8 Jelly Belly jelly beans, Raspberries and Blackberries, and Candy Corn are now available in old-school, whimsical packaging that goes back to the past.
Women of mixed ethnicity constitute a target group that is set to growth exponentially. Yet their color cosmetics needs are far from being met. As brands seek ways to cater to the many skin tones within this group, packaging will emerge as a key factor in "serving the underserved."
Thanks to changing norms, new laws and the hard work of talented design and packaging agencies, marijuana is finally moving beyond pot leaves and Woodstock-era hippies and getting a much needed branding makeover.
A national study conducted by the Paper and Packaging Board shows that 7 in 10 (72 percent) of consumers agree that packaging design can influence their purchasing decision. In order to create the best first impression possible and for that matter, the best second and third impressions, too it’s important to know that today’s shoppers are better informed and more specific about what they want. Smart packaging needs to reflect this change.
Halen Brands Inc. has launched the new FROM THE GROUND UP cauliflower-based crackers and pretzels, which also feature cassava flour and vegetable blend powders made from real veggies. The line offers nutrient-dense, plant-based versions of popular conventional snacks that are a fun, tasty way to get those veggies in.