Esko has acquired BLUE Software LLC, a label and artwork management software company based in Chicago, Illinois. The acquisition joins two complementary teams to unlock product packaging development, management and execution efficiencies for brand owners in the consumer packaged goods, life sciences and retail industries and for a variety of suppliers in the packaging value chain.
Underground Spirits gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra, Australia, roots and emphasizes the science behind the uniquely smooth spirits. The independent, multi-award-winning vodka and gin distillery wanted to develop its strategic brand positioning, brand identity, packaging and guidelines.
Thousands of different looking recycling labels on bins can cause confusion for the public. This hurts the environment, businesses and packaging companies. Recycle Across America (RAA) aims to standardize the label solution nationwide for bins and to educate on how it will help packagers reduce costs and meet their sustainability goals.
Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The award-winning design conveys the artisan nature of Akashi-Tai, which is brewed in small batches using traditional methods, and positions the brand as an authentic premium player on the global stage.
Catapult is bringing a ground-breaking under-one-roof solution to the market that combines a seamless end-to-end service, with unrivaled production capabilities. The company is specializing in three areas: self-adhesive, narrow web film and linerless labeling.
Skidmore Studio has created branding and packaging design for newly launched Inspired Organics (iO), an organic food brand with 180 products. In order to stand out in the crowded organic market, Skidmore crafted brand strategy, messaging and design for a lively brand that resonates with today’s grocery shoppers, a demographic mindful of ingredients in their food and its impact on the environment.
Creative branding and communications agency Our Design Agency reveals a bold design and strategy for Brighton Gin’s latest Pride Limited Edition, inspired by this year’s Brighton Pride theme—Color My World. The design features the eight colors from the original Pride flag commissioned by politician and activist Harvey Milk, and devised by artist Gilbert Baker in San Francisco in 1978 as the festival returns to the historic flag this year.
As a specialist in food packaging design, I frequently get questions regarding labeling and compliance. Country of Origin Labeling (COOL) is a requirement of U.S. Customs and Border Protection (CBP) that can be particularly confusing, especially when you have different components coming from different countries.
A recent study by Label Insight found that nearly all consumers (94 percent) are more likely to be loyal to a brand that offers full transparency about its products. That means food and beverage manufacturers must deliver with every label and package or risk losing wallet share.