Pepsi Generations celebrates the brand's iconic role in music history. With help from Pepsi musicians past and present, including Michael Jackson, Ray Charles and Britney Spears, the campaign will continue to excite fans with a focus on music and entertainment programming, limited-edition cans, a seasonal release of Pepsi Stuff and breakthrough digital content.
The annual Graphic Design USA competition is a great opportunity to be recognized by clients, prospects and the community for effective advertising, design and marketing in an area of vital importance, transformation, and growth. We take the big picture when it comes to health and wellness: Traditional medicine, pharmaceuticals and insurance, senior care and aging; healthy lifestyles including fitness and exercise, organic foods and natural products, spirituality and meditation; and public health solutions for communities and societies.
Successful packaging is a balance of both functionality and appealing design. Compromising one for the other could create an imbalance that impacts sales, which is why it’s crucial that every aspect of your packaging is ideal and recognizable to consumers. While each liquid packaging project will come with its own specific challenges, the end result should work to attract consumers and maintain ease, while meeting safety standards.
UK-based Thorndown partnered with Brown&co (B&co) to create a new brand of exterior paint to help house-proud homeowners think about the exteriors of their home with the same attention as they would the interior and provide the products and solutions to help make these ideas a reality.
As the decision maker for packaging designs of your consumer goods, did you know that you can utilize science in your product packaging designs to drive consumer purchasing decisions? A consumer is more likely to re-purchase a product when they have a positive emotional response to a package.
General Mills announced that it will acquire Blue Buffalo pet food products. The transaction establishes General Mills as the leader in the U.S. Wholesome Natural pet food category, the fastest growing portion of the overall pet food market, and accelerates its portfolio reshaping strategy.
LUXE PACK, a tradeshow dedicated to luxury packaging, held its first west coast edition on February 7-8. For its inaugural Los Angeles edition, LUXE PACK joined forces with MakeUp in Los Angeles, the leading stage for the beauty sector in trends and formulation. The fusion proved to be successful, with over 3,900 attendees.
Packaging design’s acceptance as an ROI delivering powerhouse is here. 2018 is the year that Packaging delivers measurable ROI, strategic marketing plans, and lasting memories well beyond the recycling bin. Influencer marketing or seeding campaigns are a daily part of the brand battle for market share. Successful influencer marketing is the result of campaigns that deliver a cohesive brand experience that includes influencer packaging design.
PepsiCo has just launched bubly, a new sparkling water with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners and no calories.