Specially marked Frito-Lay Variety Packs will contain chip bags that have a talk bubble where parents can write a note of love and encouragement directly on their kids' favorite Frito-Lay Variety Packs flavor. The Snackable Notes chip bags are available until September 9.
Postage reduced up to 52.8%; address label not required for EnvyPak machinable poly envelope
August 27, 2018
EnvyPak received another new ruling from the United States Postal Service (USPS) that provides lower automation letter rates for a specially-formatted, polypropylene (poly) envelope that now does not require an affixed mailing label, can be sealed with glue applied by lettershops and is fully machine-insertable.
Jelly Belly Candy Company just launched its new Retro Collection. Inspired by innovation milestones in the company’s history, Chocolate Dutch Mints, Fruit Sours, Licorice Bridge Mix, the Original 8 Jelly Belly jelly beans, Raspberries and Blackberries, and Candy Corn are now available in old-school, whimsical packaging that goes back to the past.
Consumer health and safety is of the utmost concern to the cosmetics and personal care industry, and while the reduction and eventual elimination of animal testing and use of alternative testing methods is something all cosmetic and personal care companies are working towards; California’s SB-1249 could ultimately ban cosmetics from being sold in California.
Happy Go Healthy, unveils a dog health supplement that helps pets live better, more active lives, with design by Spicefire. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for dogs of all breeds and sizes. It is currently available to buy online.
A national study conducted by the Paper and Packaging Board shows that 7 in 10 (72 percent) of consumers agree that packaging design can influence their purchasing decision. In order to create the best first impression possible and for that matter, the best second and third impressions, too it’s important to know that today’s shoppers are better informed and more specific about what they want. Smart packaging needs to reflect this change.
KIND Healthy Snacks introduces a line of KIND KIDS chewy granola bars in flavors kids will love. Parents are invited to try KIND KIDS as a lunchbox snack, and if their kid sends home one of the bars uneaten, they will get their money back.
Halen Brands Inc. has launched the new FROM THE GROUND UP cauliflower-based crackers and pretzels, which also feature cassava flour and vegetable blend powders made from real veggies. The line offers nutrient-dense, plant-based versions of popular conventional snacks that are a fun, tasty way to get those veggies in.
Wedderspoon needed to clearly communicate its point of difference to a global audience of wellness minded mainstream consumers. The honey is sourced from New Zealand, where bees feed off the nectar of the Manuka flower. They turned to Seattle-based brand strategy firm, Retail Voodoo, to rebrand and create new product lines beyond jarred honey.
Hummus is more popular than ever. In fact, most grocery stores now have a section dedicated to hummus, and for a long time that section was full of brands packaged in round shrink sleeve containers. Ithaca Cold-Crafted hummus was one of those brands until the desire to stand out from the competition led to the decision to switch to square packaging.