TC Transcontinental Packaging is proud to launch in North America one of the first-in-market, 100% recyclable, multilayer barrier stand-up pouch in partnership with Harney & Sons, an American tea company, for their loose tea flexible plastic pouch.
As powerful as visual communication is in modern
culture and as engaging as visual brand representations
can be, consumers are hungry for something deeper.
Marketers who are taking their brands to a whole new
level are tapping into that "something deeper."
The inaugural Better With Less Design Challenge was created to find new environmentally friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages.
Right now, there are countless meetings, conference calls and video chats happening about new product launches, brand refreshes and line extensions that will rely heavily on packaging design to tell a story. The consideration of sustainable packaging continues to move up the list of importance in these strategy meetings as consumer awareness grows and global news highlights the environmental impacts packaging can cause.
Today we are focusing on Material Honesty, outlining what to consider when selecting materials for retail packaging or product packaging. With so many choices, we understand the confusion and the difficulty brands have in selecting the right materials for their brand packaging.
The circular economy is the latest sustainability buzzword that has captured international attention.
So, what exactly is the circular economy, and what does it mean for brands, and product packaging in particular?
A new tea powder that comes in a recyclable aluminum shaker has launched from 10th Avenue Tea. The all-natural tea powder dissolves instantly and may be served hot or iced. It comes in four matcha flavors: Green, Black, Chai and Tropical, plus an Herbal Berry.
The packaging industry today is buzzing with "influencer packaging" to deliver likes, shares and to create an ongoing dialogue across a bevy of social networks. Brands are also becoming aware of the benefits that size audits can deliver to the bottom-line: economies of scale, reductions in consumer transaction costs and reduced storage costs. Visually, packaging is always in flux, from essentialism to street inspired graphics.