Daymon has released its latest edition of The Private Brand Intelligence Report, The State of the Store Experience. The report provides a unique perspective on what it takes to create a memorable customer journey, and how private brands can play a defining role.
When I started The Biondo Group in the 1960s, the prevailing sentiment was to reject elitism and materialism in favor of conservative consumption. Name brands were pure, and product lines were focused. From a packaging perspective, this meant we had to communicate a level of authenticity and simplicity, which resulted in design taking on a sleeker and more contemporary look. It was easy to make clients like Corning successful when our job was so laser focused and uncomplicated.
A web-based platform that manages the entire product design lifecycle, including the pre-press work of producing the original packaging for the converter, means you can manage a seamless development process.
It takes years to develop, design and manufacture a skincare product. The package design consists of a carefully constructed bottle with soft lines that cue the product benefits complemented by gorgeous graphics to support the brand promise. On the retail shelf it sits poised to catch the attention of consumers.
Being the first generation to be brought up in an environment that promotes “instant gratification” through technology, millennials experienced internet, cell phones and digital communication as the norm. By the early '90s, children growing up could communicate, explore and learn like no other generation before them. These memories seem ancient—from a time that seems almost incomprehensible compared to the technology and connectivity we have available now.
From bath soap in an old-style glass milk bottle to snack bars that follow the “essentialist” design principle, Canada has seen a range of products with innovative packaging hit store shelves in recent months. Here, David Luttenberger, global packaging director at Mintel, shares some of his favorites and what makes them so interesting.
We are a nation of snackers. Snacks take the place of meals. Snacking takes place anytime and anywhere. And most Americans say any food can be a snack. Meals have generally been defined by time, cultural traditions, the appropriate setting and representation from the various food groups. Now, meals are often created from a collection of snacks. We snack to fuel up. We snack to satisfy a craving. We snack because we are bored or stressed. And of course, we snack because we are busy multi-tasking and often on the move to something more interesting.
When consumers shop—in stores or online—they are usually looking for something specific and want to be able to find it easily. And when they shop online they expect to get their merchandise delivered quickly and for free. Those are among the findings released today in the latest issue of "Consumer View," a quarterly report issued by the National Retail Federation that gauges consumer behavior and shopping trends related to stores, online channels, customer loyalty, technology and other topics.
Never before has packaging played such a powerful role in brand building. BRANDPackaging's state-of-the-industry report takes a closer look at the trends, changes and challenges facing manufacturers, retailers, design agencies and suppliers
By 2022, e-commerce will claim an average 10 percent of all CPG sales, according to the data analytics firm IRI. At a time when physical store sales are flat and stagnating for most brands, companies need to optimize their efforts for the digital shelf in order to capture a bigger share of the growing e-commerce opportunity. As an increasing number of shoppers shift from physical stores to online shopping for the convenience, wide product assortment and personalized shopping experience it offers, consumer goods companies of all sizes must find ways to engage their shoppers at the digital shelf in order to stay relevant.