As you walk down the aisle of your favorite store, what pops out at you? That familiar logo? A bright color? A rhyming motto? The evolution of package design often follows a strategy that is born from what the consumer wants to see.
Evolution. It’s integral to design as artists respond to shifts—in the economy, in politics and especially in culture. When it comes to color’s role in this evolution, it’s clear that trends based on deep-rooted societal changes have greater authenticity and staying power than more ephemeral fads. InVisiO Color Inspirations 2019+ examines the once and future progression of art and design.
In 2017, Amazon captured an industry-leading 18% of online food and beverage sales in the U.S. Amazon’s share is double the 9% held by second place Walmart in the e-tail grocery market, reveals market research firm Packaged Facts in the new report Online Grocery Shopping in the U.S.: Food Industry Disruptor Series.
Curiosity may have killed the cat. But it’s doing the exact opposite for some of today’s most successful food and beverage brands. Curiosity is creating new stories and companies that speak to millennials’ desire to know more about the products they buy. Providing information and building engagement is what brings in millennials and holds their attention. More than other generations, knowledge-hungry millennials feel their moral compass activated when they make purchases.
The market for dairy and dairy alternative beverages will reach a projected $28 billion by 2021, according to market research firm Packaged Facts. Spurring the segment’s growth will be plant-based dairy alternatives, which are expected to come to represent 40% of the combined total of dairy and dairy alternative beverages, up from 25% in 2016.
With the majority of global consumers already recycling, demand for environmentally friendly packaging will increase further in response to heightened publicity around plastics ending up in the ocean, according to GlobalData, a leading data and analytics company.
At 92 million strong, the millennial generation is the largest in U.S history. Currently holding over $600 billion in annual purchasing power, millennials’ buying power is predicted to reach $1.4 trillion annually by 2020 and $11.3 trillion by 2030. Like it or not, millennials are taking over the joint.
Pantone, a wholly owned subsidiary of X-Rite Inc, and provider of professional color language standards and digital solutions, announces PANTONE 18-3838, Ultra Violet, as the Pantone Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity and visionary thinking that points us toward the future.
The next 40 years will behold a revolution to the way that humans work. Already in relatively early stages, advances in artificial intelligence (AI) have been staggering and concerning for the job market. When considering the extent that AIs may overtake creative industries, the debate becomes far more complex. In fact, it even sways toward a symbiosis between man and machine which will give creatives of the future a competitive edge. Such an assumption comes from an analysis of our own creative process for packaging, in which we see human graphic designers continuing to play a key role.
The tumultuous events over the past year—political discord, the continued success of Amazon and other disruptors, and the mass adoption of cutting-edge technologies—will continue to dictate brands’ actions in 2018. Landor has released the 2018 brand trends: Politics continues to influence behavior; brands embrace technology, unlikely partnerships and cannabis.