Food innovation is running at an all-time high, and the Specialty Food Association’s Trendspotter Panel has named what it believes will be hot trends in 2018. The panel draws perspectives from retail, foodservice, strategic marketing and culinary education, and includes Ken Blanchette, FreshDirect; Jonathan Deutsch, Drexel University; Kara Nielsen, CCD Innovation; Perla Nieves and Alysis Vasquez, Midnight Market; Alison Tozzi Liu, James Beard Foundation; and Elly Truesdell, Whole Foods Market.
In this enduring quest for engagement, one aspect of buying and selling continues accelerating: e-commerce. According to eMarketer, the U.S. currently has 217 million online shoppers – more than 66% of the total population. How can marketers best tap into the e-commerce boom? Ironically, the most effective route to engaging online consumers lies in marrying a 200-year-old marketing tradition with e-commerce. Called e-commerce product sampling, it’s being adopted by leading brands and retailers.
What's better than having shoppers proclaim their love for your product? A consumer connection like that leads to repeat purchases, positive word-of-mouth and brand loyalty. Building a strong relationship with shoppers isn’t easy, especially when competition for shelf space in retail stores is so intense, and online shopping offers its own challenges. The right merchandising vehicles and packaging designs enhance the brand experience and help you target the shoppers you want to reach.
Big brands are dying, pundits say. While it may be true that major national brands are experiencing some challenging times, we shouldn’t count them out just yet. While this issue of BRANDPACKAGING focuses on some of the recent success of private label, it is also appropriate to take a closer look at national brands.
The global pet food packaging market is set to exhibit steady progress in the coming years due to the steady growth of the pet care sector in developed economies and the growing disposable income of pet owners. The global pet food packaging market is likely to be valued at U.S. $8.3 billion by the end of 2017, according to Transparency Market Research.
Brands, marketers and manufacturers constantly strive to understand consumer behavior – they struggle to measure and understand what matters to their prospective customers and what doesn’t. A survey from Luminer of 400 U.S. men and women aged 18-65 uncovers the specific packaging and labeling features that most draw consumers’ attention to a product on the shelf. The responses reveal the true importance of producing packaging and labeling techniques that are not just visually compelling, but also functionally optimized to deliver the information that consumers seek.
Delivery and e-commerce are two major new factors influencing the findings in this year’s Trends Report from the Foodservice Packaging Institute. Today’s consumers are experiencing what the report calls “nearly limitless” food delivery options, such as meal kits and delivery programs, prepared food couriered by third-party vendors, and take-out and delivery options from traditional dine-in foodservice establishments. These delivery options impact how foodservice packaging must perform. Consumers want meals to arrive hot, fresh and safe, along with being represented by the foodservice brand.
In recent years, the unboxing experience has become crucial to the success of subscription box companies. Over 2,000 subscription box services exist in the U.S., and as of March 2016, visits to subscription box websites have skyrocketed by over 3,000 percent in the last few years.
Traditions, culture, habits, economics and climate are some factors that influence what we eat and which medicines we take. But they also impact how products are packaged. Alexander Baumgartner, CEO at Constantia Flexibles, discusses two main reasons why packaging might vary significantly between different countries or continents.