HOVER & CLICK TO VIEW MORE ABOUT THE PRODUCTS
brand owner | MCCORMICK DISTILLING
FORT DEARBORN COMPANY
Award-winning 360 Vodka is a Kansas City product, and the distillers are proud local connections. After the Kansas City Royals won the World Series in 2015, team sponsor McCormick Distilling Co. created a commemorative bottle to honor the team. It was designed with a see-through look with the Royals’ crown highlighted in the background. The crown also refl ects a glow to the face label when light is shown through the bottle. The proprietary glass bottle has the earth as well as the 360 logo blown into the shoulder of the bottle. The swing top on the bottle is recyclable.
brand owner | ARGO TEA
Argo Tea promises that it is “passionate about bringing teas directly from growers around the world and blending them into unique and delicious signature beverages and teas.” Argo wanted to create a design that would help its tea stand out. The resulting Argo container, with a concave shape, was developed to fit perfectly into the hand. Every bottle of Argo Tea has the Argo green cap, which serves the dual purpose of preserving fresh taste and creating a brand block that pops on the shelf.
Crazy Mountain Brewing
brand owner | CRAZY MOUNTAIN BREWING COMPANY
Since 2010, Crazy Mountain Brewing Company has consistently brewed craft beer with the finest ingredients to yield the best tasting ales and lagers. Crazy Mountain was a pioneer of the craft beer industry in the heart of the Colorado Rocky Mountains. The goal of the new Crazy Mountain bottle was to create a proprietary design with elements that reflect the personality of Crazy Mountain Brewing and make it to stand out on the shelf since the brewery was converting from cans to bottles. Several bottle profiles were explored during development with one selected to move forward. The selected profile showcases a shoulder geometry that appears to imply a rippling of the glass.
brand owner | VINCENT LONG
HUGHES DESIGN GROUP
NONNA'S PASTA SAUCES CORP.
As a start-up, Cuocere is looking to establish a brand and packaging system for its pasta sauces that mirrors its personal commitment to homemade goodness and gourmet quality. The packaging creates an identity around the new brand name which means ‘to cook’ and a strong brand architecture that clearly communicates the line strategy and varieties of sauces. In a competitive category, it makes Cuocere stand out on shelf and draw attention away from the sea of red and gold and green competitors.
Irresistibles Maple Syrup
brand owner | METRO, INC.
ST. JOSEPH COMMUNICATIONS
Irresistibles is the premium private brand available in the store of Canadian retailer, Metro, Inc. Quebec is Metro's home market, and nearly 70 percent of annual syrup sales occur over one month in late winter during maple sugar season. The maple syrup is sold in iconic glass bottles, suitable for table service. The clear, golden syrup is visible as a visual cue, and the brand is easily identified with its red and gold logo and distinctive color band architecture. The product name is crafted in elegant script, supported by a color-coded description of the variety and its flavor profile.
brand owner | LOVE BOTTLE
ELK GROVE RUBBER
With a background in science, research and nutrition, Minna Yoo, founder of Love Bottle, started with one of our most fundamental needs: water. The Love Bottle was born as a beautiful, reusable drinking vessel that also promotes and celebrates love with positive, uplifting messages and artwork. Yoo also has a personal mission to reduce the use of single use plastic. Having a bottle and closure that is entirely made in the United States was also important to Yoo. The swing-top closure adds an artisanal touch. Decoration and customization make Love Bottles unique and meaningful to consumers, as they can choose from a variety of designs.
brand owner | ROCKER SPIRITS
COLUMBINE LABEL COMPANY
TAPI DESIGN CLOSURE
Rocker Spirits is a recently opened micro-distillery based in Littleton, Colo. When thinking about how he wanted the Rocker brand to be portrayed in packaging, Duston Evans, co-founder of Rocker Spirits, drew inspiration from Americana and the vintage industrial era. For Evans, glass was the best material to convey his passion for that time. He sought a design for Rocker that would stand out on the shelf and command immediate brand recognition. The design is based on a vintage oil can from the 1930s with a rounded shape and a tilt feature for ease of pouring that conveys the high quality of the product while capturing the brand’s retro vintage industrial personality.
Thea's English Standard Tea
brand owner | THEA'S ENGLISH STANDARD TEA
STUDIO ONE ELEVEN
Thea’s English Standard Tea is an eight SKU range of zero calorie, sugar-free iced tea
products. Thea’s provides a healthy and sophisticated alternative in a sea of heavily sugarladen
iced tea products. The surprisingly complex-tasting tea offers unexpected flavors such
as Black Rose and Dandelion Mint. The goal of the package was to visually communicate
superiority, naturalness, freshness and cleanness. It shows the small-batch, healthful nature
of the product at a glance. The bottle represents a jewel-like presentation, while the clear label
showcases the product in a modified 16-oz. “French Square” glass bottle. The faceted corners
enhance the bottle while crisp, soft graphics emphasize the botanical theme.