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Ace Weed Killer
brand owner | ACE HARDWARE CO.
Ace Hardware offers nearly 9,000 products through its private label program. The weed killer assortment is one of those categories. The chemical components match up with national brands at a competitive price. Weed killers can be confusing, so the goal was to be clean and concise, clearly calling out the features and benefits. This is a unique category in that the packaging stays intact as the product is used. White bottles with white labels were chosen to give a clean, easy-to-read look. The packaging includes major elements from the recent Ace brand redesign, such as the Ace wedge, diagonals in the background, and color banding.
brand owner | NU SKIN
STUDIO ONE ELEVEN
Nu Skin Enterprise’s flagship anti-aging brand, ageLOC, has generated more than $5 billion in global sales since its introduction in 2008. Nu Skin had an idea for a product that would allow consumers to customize their skin care regimen at the most intimate and personal level. Nu Skin developed a skin care system named ageLOC Me built around a collection of day creams, night creams and serums formulated by Nu Skin. The ageLOC Me design solution addresses two consumer trends: the growing demand for personalization, and the fast-developing market for anti-aging products. The products are housed in custom cartridges which are inserted into a proprietary countertop device that dispenses a precise dose twice a day. The elegant smart device has a clean, natural form that complements modern baths and dressing areas.
Baileys Coffee Creamer
brand owner | HP HOOD LLC
For more than 40 years, BAILEYS has been sharing the delicious, creamy flavor of BAILEYS in a non-alcoholic coffee creamer in a variety of irresistible flavors. The company wanted to lighten the appearance of the package to better communicate the flavors and to help the brand be considered for a broader range of occasions.
brand owner | PFIZER
Vitamints are are a part of the Centrum vitamin family, offering adults an experience that combines health and pleasure into one easy solution. The package communicates fit, flow and pleasure for our busy Gen-X and Boomer targets. The contemporary structure of the bottle and fresh, clean graphics speak to the easy functionality and pleasing experience of the brand promise.
brand owner | EOS
eos is a beauty and skincare brand that originated around a key insight: women want products that deliver moments of delight that transcend daily routines. Through a blend of science, social listening, research, sensory panels and intuition, eos created products designed for women only. All eos product packaging uses unconventional shapes that are beautiful and purposeful. The asymmetric bottles emphasize the organic softness of the design, like an extension of the human body. The high-gloss finish accentuates the curved surfaces. To create a silhouette that is consistent along different types of closures, an integrated pump was created for the 350-ml bottle, hiding all of the functional hardware that is visible in most pump lotion bottles. The flip cap solution maintains the same pure silhouette to create a strong visual family.
Forto Strong Coffee Cold-Brew Shot
brand owner | DYLA LLC
STUDIO ONE ELEVEN
FORTO Strong Coffee Cold-Brew Shot is an organic cold-brewed coffee that delivers two regular coffee cups’ worth of caffeine — 200 milligrams — in less than 2 oz of liquid. For the packaging, Forto wanted to mimic cups at a coffee shop, only in an extremely tiny version. The finished package needed to be spill-proof and small enough to toss into a pocket or purse. The package structure — complete with a coffee-cup-lid-style closure — reinforces the coffee connection and is capable of withstanding the 190-degree filling temperatures.
brand owner | VI-JON
WISCONSIN PLASTIC INC.
Germ-X is a top-selling brand of hand sanitizer now available for professional markets. The new OmniPod dispensing system sets itself apart from competitors because it’s smaller and uses less plastic than other commercial dispensers. The total assembly focuses on the bottle aesthetics and includes only three other components; the holder, the handle and the dispenser. The transparent bottle also alerts the user of the fill level and when it is time to insert a new, recyclable refill bottle.
brand owner | GOLDEN LUBRICANTS
STUDIO ONE ELEVEN
MorGas, a lubricant brand committed to the latest formulations vehicle protection and performance, serves commercial customers through distributors on four continents. Golden Lubricants sought a package and label design that stands out and communicates the brand values of performance and quality. The line uses custom HDPE bottles that are distinguished in multiple ways to create a brand personality for MorGas. The bottle silhouette features a notched edge inspired by tire treads that suggest performance but also provide an ergonomic grip. The one-quart package is offered in three colors: yellow for synthetic blend, steel grey for full synthetic, and red for transmission. The logo is paired with a tachometer graphic and laid over abstracted petrochemical images in a palette that complements each bottle color.
brand owner | INFIRST HEALTHCARE
STUDIO ONE ELEVEN
After a multi-year hiatus, Infirst Healthcare, the new licensee of the brand, sought to re-introduce the liquid antacid, which still enjoys 90 percent brand awareness. To re-establish sales, Infirst sought a package that would modernize the brand for new customers, yet still resonate with previous customers. Mylanta’s previous package provided exceptional brand iconography, quickly communicating the product’s medicinal purpose. Infirst Healthcare wanted to build on it with subtle changes, utilizing a tapered, 12-oz HDPE bottle in a calming teal mint color that reflects Mylanta’s heritage. It offers finger indents on the bottle and includes a clear dosage cup with debossed logo.
brand owner | ECO LIPS, INC.
INTEL PLASTICS INC.
POGO is a lip balm designed with the Millennial female
in mind. Seeking eco-friendly packaging, research found
Millennials desire packaging that is sophisticated in style
but also eco-friendly. With this new packaging, consumers
are able to switch out their lip products at will. Eco Lips
created a patented delivery system that uses re-purposed
plastic and is designed to be refi llable. Based off of the
insights, the POGO shell was made from 100 percent postconsumer
recycled content and also can be recycled.
brand owner | TRIUMPH PHARMACEUTICALS
SmartMouth is a mouthwash that uses two formulas that need to be mixed together at time of use. The packaging utilizes a two-chamber bottle that activates SmartMouth each time it's used, replacing a two-bottle, two-pump system that was less user friendly and more wasteful. Its retail footprint could not exceed that of the original two-bottle package, and it had to resemble the familiar packaging as closely as possible. The distinctive bottle helps set SmartMouth apart from competitors' products, creating a unique branding opportunity which SmartMouth leveraged by creating a brand look and logo.
brand owner | PINNACLE FOODS
LITTLE BIG BRANDS
EVOO is a line of chef-inspired dressings formulated with extra virgin olive oil. In creating the line, the designers focused on a less-is-more approach, including a smaller die-cut label to showcase the olive oil and ingredients. The white label suggests purity, while using custom typography to communicate the time and care that went into crafting the product. Ingredient illustrations add taste appeal while helping with shelf appeal.