Wedderspoon needed to clearly communicate its point of difference to a global audience of wellness minded mainstream consumers. The honey is sourced from New Zealand, where bees feed off the nectar of the Manuka flower. They turned to Seattle-based brand strategy firm, Retail Voodoo, to rebrand and create new product lines beyond jarred honey.
Organic Living Superfoods creates delicious snacks using the highest quality ingredients with exceptional nutritional value. The Boston-based company had previously generated a local following but knew that rebranding and repackaging was essential for brand awareness and growth beyond their current distribution.
Pacific Foods, leading producer of organic soups, broths and plant-based beverages, teamed up with packaging design firm Voicebox to refresh the brand’s packaging to celebrate the high quality and holistic simplicity of its products and ingredients. Voicebox’s design brings vitality, freshness and consistency across all Pacific Foods SKUs, making it easy for consumers to identify a Pacific product on shelf.
Today, Smart & Final's flagship private label brand makes up 75 percent of its private label sales. The line spans more than 2,500 SKUs and represents more than 23 percent of Smart & Final's total sales.
Branding and packaging design agency Voicebox Creative created the new packaging design for SeaPak Shrimp & Seafood Company. A redesigned logo and 30+ product SKUs aligns the brand with its message of allowing busy families to “chillax” and escape the stress of meal time with nutritious, easy-to-prepare seafood from SeaPak.
According to Georgia-Pacific, the Vanity Fair brand of napkins has a reputation as a product for special occasions. Now the parent company wants consumers to know that Vanity Fair napkins can be part of their everyday lives.
The 10-year-old company reached out to Haberman, a Minneapolis-based creative agency, for a fresh new look and updated packaging in a time of growing retail distribution.To reduce packaging waste, Maty's redesign doesn't include an outer box. Now on shelves at Walmart, CVS, RiteAid and Target, Maty’s competes with conventional brands like Robitussin as well as natural brands like Zarbee’s.