Good design is not good enough anymore, says Mark Dziersk, a recognized expert in industrial design and brand management. "Packaging really has to inspire people. A brand's package is its product, and a brand is defined by the experience that people have with its packaging."
I have a confession: I was nervous about this cover. Don't get me wrong, I think the image of AG Hair co-founder Lotte Davis is engaging and the story behind the image is incredibly inspiring and those are exactly the elements that make a good cover.
Almost everything you encounter in life tells a story. An inscription inside a book, an old medal in your grandfather's drawer, even an old movie ticket. These objects all have a story to tell, and packaging is no different.
Rocky Mountain Oils has launched Ava Shield, a range of all-natural personal and home care products, infused with essential oils and made without using any harsh chemicals. The line includes Ava Shield Foaming Hand Soap, Ava Shield Cool Mint Toothpaste and the Ava Shield Hard Surface Cleaner concentrate.
Many of today's successful new brands are created by upstart innovators and built on engagement with millions online. They catch the eye of big-box retailers looking to translate the online following into in-store traffic and sales. How do you create packaging that harnesses the power of a multi-dimensional, personal, online brand that can translate digital success to shelf? Kick branding and design partnered with TIU to bring a new line of fitness products to Target stores. Here are a few takeaways from the process.
Branding and packaging design agency Voicebox Creative created the new packaging design for SeaPak Shrimp & Seafood Company. A redesigned logo and 30+ product SKUs aligns the brand with its message of allowing busy families to “chillax” and escape the stress of meal time with nutritious, easy-to-prepare seafood from SeaPak.
Being the first generation to be brought up in an environment that promotes “instant gratification” through technology, millennials experienced internet, cell phones and digital communication as the norm. By the early '90s, children growing up could communicate, explore and learn like no other generation before them. These memories seem ancient—from a time that seems almost incomprehensible compared to the technology and connectivity we have available now.
It’s official. You launched that brilliant brand that you were dreaming about on lunch breaks. You bought the company domain, wrote a clever slogan and even built a solid business model. Now it’s time to focus on gaining traction with your target audience and creating your online presence. That means designing a website with brand consistency.
According to CBX Branding Agency, changes to the iconic brand are the biggest in decades but make sense, given the shifting tastes and preferences of younger consumers. The refreshed look and new flavors are unlikely to trigger a backlash along the lines of Tropicana’s quickly scrapped packaging fail of 2009 or the “New Coke” launch of 1985.
Established cereal brand Mornflake has unveiled a new identity for its range of oat-based products, with design by B&B studio. With a powerful design that stands out on the supermarket shelf, the rebrand celebrates not only the nutritional benefits of the cereals but also Mornflake’s heritage as the fourth-oldest family owned brand in Britain.