Keep your tools up to date. Invest in current PMS books, foil stamping color charts, and maintain a complete paper and book cloth library. With the resources close at hand, you can dictate the exact design specifications to vendors rather than relying on vendors to choose for you.
At PACK EXPO International in Chicago this October, Sun Chemical will highlight a new portfolio of eco-friendly inks and coatings, a new UV ink system for primary and secondary food packaging that is not manufactured with BPA-based materials, a UV offset ink system developed to make sophisticated graphics look vibrant on high-end luxury folding cartons and more.
Alchemy Oils approached the strategy and design team at Sheridan&Co to work collaboratively in updating its bottle design to be more user friendly and appeal to new audiences, encouraging them to try out hair oiling for the first time.
The 16th Annual LUXE PACK New York, the U.S. tradeshow dedicated to creative and luxury packaging, saw 3,586 industry professionals and 240 packaging suppliers who specialize in premium packaging elements for the cosmetic, fragrance, wine & spirit, fine food and fashion sectors. The exclusively varied selection of this year’s exhibitors offered a dynamic variety of packaging products and solutions that crossed all creative thresholds. The synergy initiated by the impactful exchanges between today’s premium sector brands and leading manufacturers solidified another successful LUXE PACK New York edition.
When it comes to luxury packaging, we often see brands that have over-complicated their packaging in an effort to convey their unique selling points at the detriment of the prestigious positioning of their brand. In the luxury realm, there is less of a need to communicate the selling points and proposition of the product because more often than not it isn’t the source of competitive advantage for the company. Typically the competitive advantage is in the brand equity they hold and the connotations surrounding that brand.
Each bottle is individually numbered and bears the signature of the Master Distiller. The reverse of the label features the signature of the original blend creator Barry Crockett. The new packaging, by Nude Brand Creation, is the first to feature Midleton’s new branding efforts.
In recent years, the unboxing experience has become crucial to the success of subscription box companies. Over 2,000 subscription box services exist in the U.S., and as of March 2016, visits to subscription box websites have skyrocketed by over 3,000 percent in the last few years.