When it comes to rodents, and insects, kindness is not a word traditional pest control brands have used as part of a brand name or product description. It took a woman to replace the notion of "kill" with the concept of kindness to disrupt an industry.
As powerful as visual communication is in modern
culture and as engaging as visual brand representations
can be, consumers are hungry for something deeper.
Marketers who are taking their brands to a whole new
level are tapping into that "something deeper."
The circular economy is the latest sustainability buzzword that has captured international attention.
So, what exactly is the circular economy, and what does it mean for brands, and product packaging in particular?
Floral Street approached James Cropper 3D Products looking for an alternative to the typical over-packaging used by existing fragrance brands, opting instead for environmentally friendly packaging. The result is a box made entirely from James Cropper 3D Products’ COLOURFORM packaging, which is made from 100 percent renewable natural wood fibers from forests and from James Cropper’s own recycling plant.
Eco Pack Systems is rolling out a new low-weight container solution, which enables fully customizable point of purchase branding, dramatically reduces transportation costs and is made from food-grade material. It maximizes food safety, reduces product spoilage and damage with maximum airflow control and is sustainable.
For its 4th consecutive year, LUXE PACK NEW YORK honored the best eco-friendly product and business initiative submitted by this year’s exhibitors. Green packaging products & solutions were widespread at the show this year, attracting record breaking number of entrants enthusiastic to gain recognition for their eco-friendly products and sustainable CSR initiatives.
During Walmart’s annual Milestone Summit, the company launched a sustainability platform inviting suppliers to join Walmart in committing to reduce greenhouse gas emissions resulting from their operations and supply chains, dubbed Project Gigaton.
Everyone is familiar with “the three Rs”—Reduce, Reuse, Recycle. These are individual actions consumers can take in their daily lives to be more environmentally friendly, but it’s also important to remember that brands play an important role here.