Brand innovation agency Spicefire welcomes back Maggie Parkhouse in her role as Group Director of Design, based at Spicefire’s Cincinnati, Ohio, office. Maggie returns to lead and inspire the agency’s design team after a two-year break during which she co-founded a venture capital company.

Biossance was looking for a paperboard with unique sustainability appeal as well as structural and graphic package designs, kitting services, transportation, warehousing services and more. The brand turned to Veritiv to create new packaging designs that stand out, minimize dimensional weight and give consumers a great out-of-the-box experience.

You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?

Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The award-winning design conveys the artisan nature of Akashi-Tai, which is brewed in small batches using traditional methods, and positions the brand as an authentic premium player on the global stage.

Skidmore Studio has created branding and packaging design for newly launched Inspired Organics (iO), an organic food brand with 180 products. In order to stand out in the crowded organic market, Skidmore crafted brand strategy, messaging and design for a lively brand that resonates with today’s grocery shoppers, a demographic mindful of ingredients in their food and its impact on the environment.

Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to a study. This generation is expecting brands to use their platform for good, especially as they feel the political system and politicians has let them down. That’s one of the findings of the study, “Voting With Dollars: Young People + Brands as the Agents of Social Change” from DoSomething Strategic (formerly known as TMI Strategy).

Pepsi Generations celebrates the brand's iconic role in music history. With help from Pepsi musicians past and present, including Michael Jackson, Ray Charles and Britney Spears, the campaign will continue to excite fans with a focus on music and entertainment programming, limited-edition cans, a seasonal release of Pepsi Stuff and breakthrough digital content. 

King’s Hawaiian, maker of the Original Hawaiian Sweet Dinner Rolls, has updated its identity and expanded into new products, including a line of barbecue sauces.

Successful packaging is a balance of both functionality and appealing design. Compromising one for the other could create an imbalance that impacts sales, which is why it’s crucial that every aspect of your packaging is ideal and recognizable to consumers. While each liquid packaging project will come with its own specific challenges, the end result should work to attract consumers and maintain ease, while meeting safety standards.