When Gary Fish founded Deschutes Brewery 30 years ago in the town of Bend, Oregon, less than 100 craft breweries dotted the landscape. Today, the pioneering brewery is the tenth largest craft brewery in the country. It’s also one of the most influential, based on the success of its defining legacy beers: Black Butte Porter, Mirror Pond Pale Ale, and Fresh Squeezed IPA, along with its seasonal and limited release offerings and small batch barrel-aged experimental brews. Fish’s entrepreneurial spirit and contrarian nature drove constant innovation that fueled growth and paved the way for the craft beer revolution.
Brand innovation agency Spicefire welcomes back Maggie Parkhouse in her role as Group Director of Design, based at Spicefire’s Cincinnati, Ohio, office. Maggie returns to lead and inspire the agency’s design team after a two-year break during which she co-founded a venture capital company.
Biossance was looking for a paperboard with unique sustainability appeal as well as structural and graphic package designs, kitting services, transportation, warehousing services and more. The brand turned to Veritiv to create new packaging designs that stand out, minimize dimensional weight and give consumers a great out-of-the-box experience.
You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?
Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The award-winning design conveys the artisan nature of Akashi-Tai, which is brewed in small batches using traditional methods, and positions the brand as an authentic premium player on the global stage.
Skidmore Studio has created branding and packaging design for newly launched Inspired Organics (iO), an organic food brand with 180 products. In order to stand out in the crowded organic market, Skidmore crafted brand strategy, messaging and design for a lively brand that resonates with today’s grocery shoppers, a demographic mindful of ingredients in their food and its impact on the environment.
Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to a study. This generation is expecting brands to use their platform for good, especially as they feel the political system and politicians has let them down. That’s one of the findings of the study, “Voting With Dollars: Young People + Brands as the Agents of Social Change” from DoSomething Strategic (formerly known as TMI Strategy).
Pepsi Generations celebrates the brand's iconic role in music history. With help from Pepsi musicians past and present, including Michael Jackson, Ray Charles and Britney Spears, the campaign will continue to excite fans with a focus on music and entertainment programming, limited-edition cans, a seasonal release of Pepsi Stuff and breakthrough digital content.