Biossance was looking for a paperboard with unique sustainability appeal as well as structural and graphic package designs, kitting services, transportation, warehousing services and more. The brand turned to Veritiv to create new packaging designs that stand out, minimize dimensional weight and give consumers a great out-of-the-box experience.
Thousands of different looking recycling labels on bins can cause confusion for the public. This hurts the environment, businesses and packaging companies. Recycle Across America (RAA) aims to standardize the label solution nationwide for bins and to educate on how it will help packagers reduce costs and meet their sustainability goals.
With very little fanfare, McDonald's Corporation announced that it was taking steps to eliminate the use of polystyrene drink containers from its entire system by the end of 2018. The plan is to replace these containers with sustainable packaging materials made from recycled or fiber-based materials or a combination of both.
evian announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. Working in close relationship with the Ellen MacArthur Foundation to define this roadmap, evian will move from a linear model to a circular one.
In the food and beverage market, interesting packaging designs, shapes and materials may catch the eye of shoppers perusing the shelves, but it’s not the sole element driving purchasing decisions. Customer expectations for the way goods are packaged is evolving. Understanding this expectation will enable brands to offer a strong value proposition that customers can’t resist.
People will soon see the How2Recycle label on Colgate-Palmolive products in stores across the U.S., as part of the company’s goals to make packaging more recyclable and incorporate recycled content. The company will be introducing the label first on packaging for Suavitel fabric conditioner, Softsoap Earth Blends hand soap and bodywash, Hill’s Pet Nutrition treats, Murphy Oil Soap cleaner and Ajax dish liquid.
High Brew Coffee introduces a new 32-ounce environmentally-conscious coffee in the unique Tetra Evero carton bottle. The distinctive packaging features the top shape of traditional milk containers with the environmental advantages of a carton. The new 32-ounce size will be found in the refrigerated dairy section, unlike the shelf-stable High Brew portable cans, giving caffeine lovers two places to find that cold brew goodness.
Multi-material flexible packaging is a sustainability conundrum. Hailed for its light weight and convenience they are popular with consumers, and brands like them for their low cost, material efficiency, and carbon footprint, but all bemoan their lack of recyclability. Finding the solution to divert these packages from the landfill would significantly advance their sustainability story. There has been a number of initiatives in recent years to explore solutions, and advancements are slowly being made.
Demand for food and drink packaging in North America will continue to expand and add new functionalities across the next five years, according to the latest exclusive market research from Smithers Pira.