FoodStory Brands worked with Chicago-based agency, Mackey Creative, on packaging design for the launch of Cocktail Artist—a new line of 15 mixologist-inspired craft cocktail mixes and bar ingredients. Each mixologist image was transformed into a Warhol-inspired digital painting for the bottle design.
There was a time when product packages were just a container and labels were meant only for specifying the product details. The changing market has now put many additional responsibilities on those in-charge of product packaging design and labeling of a company. Product packages along with their labels now have the important responsibility of attracting the customers. They are expected to speak for themselves and lure the customers in picking them up from the store shelf.
The annual Graphic Design USA competition is a great opportunity to be recognized by clients, prospects and the community for effective advertising, design and marketing in an area of vital importance, transformation, and growth. We take the big picture when it comes to health and wellness: Traditional medicine, pharmaceuticals and insurance, senior care and aging; healthy lifestyles including fitness and exercise, organic foods and natural products, spirituality and meditation; and public health solutions for communities and societies.
EskoWorld 2018 is the 27th annual conference for Esko users. The event's mission is to create a platform that connects the entire packaging supply chain. Leading brands, graphic and structural designers, flexo trade shops, sign makers and packaging and label converters will share ideas, gain product knowledge business expertise and exchange best practices.
The term “decoration” has long been used for the visual aspect of packaging. But MSLK has found that this arcane expression represents everything wrong with the old way of thinking—that design is merely a façade to spice up the package. If a brand views design as only the exterior of their packaging, they’re likely missing out on the deeper connection design has to a brand. Good design can inform the entire process of production—from the formulation, presentation at retail, through to the essence of the brand.
Pantone, a wholly owned subsidiary of X-Rite Inc, and provider of professional color language standards and digital solutions, announces PANTONE 18-3838, Ultra Violet, as the Pantone Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity and visionary thinking that points us toward the future.
The next 40 years will behold a revolution to the way that humans work. Already in relatively early stages, advances in artificial intelligence (AI) have been staggering and concerning for the job market. When considering the extent that AIs may overtake creative industries, the debate becomes far more complex. In fact, it even sways toward a symbiosis between man and machine which will give creatives of the future a competitive edge. Such an assumption comes from an analysis of our own creative process for packaging, in which we see human graphic designers continuing to play a key role.
Clariant, a leader in specialty chemicals, together with its Masterbatches business unit, plans to revise its pioneering ColorForward trend-watching platform, which is used by designers and brand managers to forecast colors for use in plastics products and packaging. The changes will take place with the ColorForward 2019 edition, to be launched in early January 2018.
Sun Chemical has acquired the assets and business of Transitions Digital Graphics LLC. Based in Santa Barbara, Calif., Transitions Digital Graphics is a leader in the development of changeable advertising signage and displays which utilize invisible ink.