Cannabis has been used, in varying degrees of legality, for millennia, but is now slowly becoming a fully legalized industry in the U.S. for the first time in the 21st century. We have noticed the rise in cannabis-related businesses on the 99designs platform where we've seen a 55 percent increase in design projects being created for these new brands in the past two years.
Being the first generation to be brought up in an environment that promotes “instant gratification” through technology, millennials experienced internet, cell phones and digital communication as the norm. By the early '90s, children growing up could communicate, explore and learn like no other generation before them. These memories seem ancient—from a time that seems almost incomprehensible compared to the technology and connectivity we have available now.
Every year I look forward to attending the Fancy Food Show. Walking around the show this year, very few packaging designs caught my eye. Quite honestly, this took me by surprise. I saw many missed opportunities that didn’t fully utilize the packaging as a marketing platform, as well as some fundamental design flaws. I began to wonder, have I become more discriminating in evaluating packaging? Or, have more people begun to settle for “good enough?”
As you walk down the aisle of your favorite store, what pops out at you? That familiar logo? A bright color? A rhyming motto? The evolution of package design often follows a strategy that is born from what the consumer wants to see.
Evolution. It’s integral to design as artists respond to shifts—in the economy, in politics and especially in culture. When it comes to color’s role in this evolution, it’s clear that trends based on deep-rooted societal changes have greater authenticity and staying power than more ephemeral fads. InVisiO Color Inspirations 2019+ examines the once and future progression of art and design.
At 92 million strong, the millennial generation is the largest in U.S history. Currently holding over $600 billion in annual purchasing power, millennials’ buying power is predicted to reach $1.4 trillion annually by 2020 and $11.3 trillion by 2030. Like it or not, millennials are taking over the joint.