Innovative packaging entails more than aesthetically pleasing design, product protection and functionality—designers must also take into account the ecological implications of their work. Here are six ways designers can work with brand owners to create packaging that is sustainable and innovative.
Organic Living Superfoods creates delicious snacks using the highest quality ingredients with exceptional nutritional value. The Boston-based company had previously generated a local following but knew that rebranding and repackaging was essential for brand awareness and growth beyond their current distribution.
If your product qualifies for organic certification, should you do it? It's ironic that you can use ingredients treated with many different chemical pesticides and not have to state anything about the use of chemicals on your package, but if you use organic ingredients and want to promote the word "organic" on your food package you have to pay a yearly fee for organic certification.
With very little fanfare, McDonald's Corporation announced that it was taking steps to eliminate the use of polystyrene drink containers from its entire system by the end of 2018. The plan is to replace these containers with sustainable packaging materials made from recycled or fiber-based materials or a combination of both.
After long, successful careers at the prestigious beauty brand La Prairie, Lynne Florio and Renee Tavoularis decided to combine their two passions, wellness and beauty, to create Planted in Beauty by Well Within.
After making an aggressive promise in 2008 that 100 percent of its cups would be reusable or recyclable by 2015, Starbucks, still nowhere close to hitting that number, has officially admitted it needs help. Your help. And it's willing to pay.