Never before has packaging played such a powerful role in brand building. BRANDPackaging's state-of-the-industry report takes a closer look at the trends, changes and challenges facing manufacturers, retailers, design agencies and suppliers
The 10-year-old company reached out to Haberman, a Minneapolis-based creative agency, for a fresh new look and updated packaging in a time of growing retail distribution.To reduce packaging waste, Maty's redesign doesn't include an outer box.
The unboxing experience is often overlooked but essential in eCommerce customer satisfaction. See these steps on how to design the box, what types of filler and packing material to use, the importance of inserts and what pitfalls to avoid.
For the first installment in our Q&A series, we reached out to independent branding and design agency Flood Creative in New York and spoke with CEO Paula Grant and strategic director Renée Whitworth to get their take on what’s making an impact on consumers, advice on crafting a brand story and how a disaster became a mantra.
At 92 million strong, the millennial generation is the largest in U.S history. Currently holding over $600 billion in annual purchasing power, millennials’ buying power is predicted to reach $1.4 trillion annually by 2020 and $11.3 trillion by 2030. Like it or not, millennials are taking over the joint.
When most people think of packaging design, it’s usually in relation to the food and beverage industry—and for good reason—they're an essential part of our daily lives. Because of this, beverage companies are always on the lookout for trends that can help them improve their packaging and get a leg up on the competition.
After 35 years, Diet Coke is relaunching in North America with a full brand restage, including a sleek new look, modern design, new campaign and the addition of four bold, new flavors to the Diet Coke family.
I vividly remember the first brand whose packaging I fell in love with, Village Lip Lickers. Never mind the not-so-great name, it was the vintage-inspired design and atypical packaging that spoke to my 11-year-old heart.