When it comes to rodents, and insects, kindness is not a word traditional pest control brands have used as part of a brand name or product description. It took a woman to replace the notion of "kill" with the concept of kindness to disrupt an industry.
S-One Labels & Packaging, a global leader in digital printing solutions, is excited to announce that it has been named an HP Indigo Media Solutions Partner, focusing on the Indigo ecosystem surrounding the fast-growing digitally printed label and flexible packaging market.
As powerful as visual communication is in modern
culture and as engaging as visual brand representations
can be, consumers are hungry for something deeper.
Marketers who are taking their brands to a whole new
level are tapping into that "something deeper."
Not quite dirty but not quite clean: Marketers are pondering what to do about that heap of lightly worn clothes. It’s a familiar sight in the bedrooms of some 60 percent of millennials – 22- to 37-year-olds earning more than a quarter of the world’s income – who approach laundry differently from other age groups, Unilever’s market research shows. That’s a pain point for the company, maker of the world’s second-biggest detergent, Omo. That heap of lightly worn clothes.
The packaging industry today is buzzing with "influencer packaging" to deliver likes, shares and to create an ongoing dialogue across a bevy of social networks. Brands are also becoming aware of the benefits that size audits can deliver to the bottom-line: economies of scale, reductions in consumer transaction costs and reduced storage costs. Visually, packaging is always in flux, from essentialism to street inspired graphics.
API Group has appointed Michael Frederick to Business Unit President and General Manager, API Americas. Based at API's U.S. headquarters in Lawrence, Kan., Frederick will oversee the North American foils and laminates businesses.
Esko has acquired BLUE Software LLC, a label and artwork management software company based in Chicago, Illinois. The acquisition joins two complementary teams to unlock product packaging development, management and execution efficiencies for brand owners in the consumer packaged goods, life sciences and retail industries and for a variety of suppliers in the packaging value chain.
Thousands of different looking recycling labels on bins can cause confusion for the public. This hurts the environment, businesses and packaging companies. Recycle Across America (RAA) aims to standardize the label solution nationwide for bins and to educate on how it will help packagers reduce costs and meet their sustainability goals.