The packaging industry today is buzzing with "influencer packaging" to deliver likes, shares and to create an ongoing dialogue across a bevy of social networks. Brands are also becoming aware of the benefits that size audits can deliver to the bottom-line: economies of scale, reductions in consumer transaction costs and reduced storage costs. Visually, packaging is always in flux, from essentialism to street inspired graphics.
Esko has acquired BLUE Software LLC, a label and artwork management software company based in Chicago, Illinois. The acquisition joins two complementary teams to unlock product packaging development, management and execution efficiencies for brand owners in the consumer packaged goods, life sciences and retail industries and for a variety of suppliers in the packaging value chain.
You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?
Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, has been awarded two bronze Vertex Awards for Private Brand package design. The Vertex Awards is the only global competition devoted exclusively to the art of Private Brand package design. The awards are judged by branding and package design professionals from the private brand industry around the world, and awarded based on creativity, marketability and innovation.
Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to a study. This generation is expecting brands to use their platform for good, especially as they feel the political system and politicians has let them down. That’s one of the findings of the study, “Voting With Dollars: Young People + Brands as the Agents of Social Change” from DoSomething Strategic (formerly known as TMI Strategy).
ADF&PCD New York, a dedicated event for the aerosol, dispensing, perfume and cosmetic packaging and design community, returns September 5-6, 2018. The event will include new networking opportunities, access to an additional conference plus a sizable expansion of the event’s networking hall floor. The ADF&PCD Innovation Awards also return for 2018, to promote the innovation and creativity taking place within the industry.
New Color-Logic technologies by Wallace Carlson produce metallic and dimensional effects on the paper and paperboard used in the company's print and packaging applications. The metallic features incorporated into printing and packaging designs come to life on Wallace Carlson’s Komori press during production. This style of ‘foiling’ is an inline capability that eliminates the hassle and expense of traditional metallic foils and foil-stamping techniques.
There was a time when product packages were just a container and labels were meant only for specifying the product details. The changing market has now put many additional responsibilities on those in-charge of product packaging design and labeling of a company. Product packages along with their labels now have the important responsibility of attracting the customers. They are expected to speak for themselves and lure the customers in picking them up from the store shelf.
The Glass Packaging Institute is now accepting submissions for the 2018 Clear Choice Awards. This is the only awards program for North America that recognizes the contribution glass packaging makes to the image and success of everyday products.