The 10-year-old company reached out to Haberman, a Minneapolis-based creative agency, for a fresh new look and updated packaging in a time of growing retail distribution.To reduce packaging waste, Maty's redesign doesn't include an outer box.
PepsiCo has just launched bubly, a new sparkling water with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners and no calories.
Sun Chemical has launched a new UV offset ink that makes sophisticated graphics look stunning and vibrant on high-end luxury folding cartons.The new ink system, SunCure Aspire UV, has been formulated to exhibit immense color transparency to help create vivid color graphic effects on metalized, lenticular and holographic board stocks frequently used for pharmaceutical, perfume, liquor, cosmetic and POP applications.
For the first installment in our Q&A series, we reached out to independent branding and design agency Flood Creative in New York and spoke with CEO Paula Grant and strategic director Renée Whitworth to get their take on what’s making an impact on consumers, advice on crafting a brand story and how a disaster became a mantra.
I vividly remember the first brand whose packaging I fell in love with, Village Lip Lickers. Never mind the not-so-great name, it was the vintage-inspired design and atypical packaging that spoke to my 11-year-old heart.
Target has launched a new fragrance brand exclusively available at Target, Good Chemistry. The niche fragrance brand includes four collections inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected.
Craft beer in France? Surely you mean wine? It’s official. Craft beer in France is taking off. According to a recent Euromonitor report, beer was the most dynamic category in the country in 2016, and this is set to continue as French consumers increasingly seek a wider selection of beers from around the world.
Never before has packaging played such a powerful role in brand building. BRANDPackaging's state-of-the-industry report takes a closer look at the trends, changes and challenges facing manufacturers, retailers, design agencies and suppliers
Broadcasted LIVE from Packaging That Sells Conference 2017 | Keynote speaker Marc Rosen will address “When The Packaging Becomes The Brand,” using examples from his own fragrance, make-up and skincare packaging as well as other high-end cosmetic brands. Marc will use this as a springboard to then discuss how luxurious liquor and food packaging has created new brands or resurrected venerable ones.
Broadcasted LIVE from Packaging That Sells Conference 2017 | This presentation will share new research (including eye-tracking of shopping trips on both desktop and mobile devices) that helps to answer important industry questions. It will also include several "principles of effective packaging" that marketers and designers can apply to help optimize product presentation in e-commerce environments.
Re-Broadcasted from Packaging That Sells Conference 2017 | This presentation will outline the factors that influenced Nomad Foods. They will take us along on the journey that they took and see the aggressive campaign they underwent to find the right brand image redesign, the right printing process, and the unique and differentiated technology that made it all possible.
As professionals responsible for brand colors, we face numerous challenges ensuring color accuracy across multiple materials and suppliers, and we know that color inconsistencies cause delays, bottlenecks and ultimately, higher costs. Read More