When Oregon-based Naked Winery designed an adventure-ready wine, it needed to ensure its bottles were up to the challenge, too.
February 14, 2019
In the rapidly changing world of 21st century food and beverages, new groups of consumers are emerging as important market segments. This presents opportunities for manufacturers and producers, but catering to their needs often requires innovation.
In today’s beverage space, there is no shortage of demand for healthy products with value-added features that do not compromise on taste. Canadian brand Rumble has been successful in meeting this challenge with its line of enhanced protein Supershakes, Relaunching with packaging from SIG, the shakes will soon be available in the unique combismileBig 330ml carton, fueling a wide demographic while working to support the planet.
The inaugural Better With Less Design Challenge was created to find new environmentally friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages.
Right now, there are countless meetings, conference calls and video chats happening about new product launches, brand refreshes and line extensions that will rely heavily on packaging design to tell a story. The consideration of sustainable packaging continues to move up the list of importance in these strategy meetings as consumer awareness grows and global news highlights the environmental impacts packaging can cause.
Retailers aren't the only ones adapting to change as consumer behavior and preference rapidly progresses toward online shopping. Brands are dealing with their own growing pains as they evaluate the often rigorous journey their products take from fulfillment centers to consumers' homes.
A new tea powder that comes in a recyclable aluminum shaker has launched from 10th Avenue Tea. The all-natural tea powder dissolves instantly and may be served hot or iced. It comes in four matcha flavors: Green, Black, Chai and Tropical, plus an Herbal Berry.
ADF&PCD New York 2018 is on tap to offer more for Indie beauty brands than ever before. The event, which takes place September 5-6 at the Altman Building & Metropolitan Pavilion, will include interactive features, hands-on workshops and dedicated speaker sessions all designed specifically for those independent brands in attendance. As well, the exclusive Pentawards Conference is appearing in the Americas for the first time.