As companies switch product labels to shrink sleeves as part of their rebranding strategy, it's important to understand the primary challenge of the shrink sleeve label design process: accounting for shrink distortion in the artwork origination process.
Diet Coke entered a new era in 2018 by debuting a modern new look, sleek new packaging, four bold new flavors and new marketing – with the goal of reenergizing and contemporizing the beloved brand for new drinkers and loyal fans alike.
BRANDPackaging announced the winners of its 2018 Design Gallery People's Choice awards at the annual Packaging That Sells Conference held in Chicago on October 8-10. The awards recognize the industry's best packaging designs based on how effectively the packaging uses graphics and structure to tell a brand's story.
U.K. trade publication The Grocer challenged brand and packaging design agency PB Creative to develop a conceptual better-for-you beer brand that dispels negative connotations and improves public awareness of the health benefits of a beneficial brew.
A new tea powder that comes in a recyclable aluminum shaker has launched from 10th Avenue Tea. The all-natural tea powder dissolves instantly and may be served hot or iced. It comes in four matcha flavors: Green, Black, Chai and Tropical, plus an Herbal Berry.
ADF&PCD New York 2018 is on tap to offer more for Indie beauty brands than ever before. The event, which takes place September 5-6 at the Altman Building & Metropolitan Pavilion, will include interactive features, hands-on workshops and dedicated speaker sessions all designed specifically for those independent brands in attendance. As well, the exclusive Pentawards Conference is appearing in the Americas for the first time.
Thousands of different looking recycling labels on bins can cause confusion for the public. This hurts the environment, businesses and packaging companies. Recycle Across America (RAA) aims to standardize the label solution nationwide for bins and to educate on how it will help packagers reduce costs and meet their sustainability goals.
ADF&PCD New York 2018, September 5-6 in New York, N.Y., is partnering with the Pentawards to host special sessions as part of its two free-to-attend conferences. The Pentawards conference sessions will be delivered by past winners of the prestigious, world-famous packaging design awards.
Pepsi Generations celebrates the brand's iconic role in music history. With help from Pepsi musicians past and present, including Michael Jackson, Ray Charles and Britney Spears, the campaign will continue to excite fans with a focus on music and entertainment programming, limited-edition cans, a seasonal release of Pepsi Stuff and breakthrough digital content.