When consumers shop—in stores or online—they are usually looking for something specific and want to be able to find it easily. And when they shop online they expect to get their merchandise delivered quickly and for free. Those are among the findings released today in the latest issue of "Consumer View," a quarterly report issued by the National Retail Federation that gauges consumer behavior and shopping trends related to stores, online channels, customer loyalty, technology and other topics.
Never before has packaging played such a powerful role in brand building. BRANDPackaging's state-of-the-industry report takes a closer look at the trends, changes and challenges facing manufacturers, retailers, design agencies and suppliers
By 2022, e-commerce will claim an average 10 percent of all CPG sales, according to the data analytics firm IRI. At a time when physical store sales are flat and stagnating for most brands, companies need to optimize their efforts for the digital shelf in order to capture a bigger share of the growing e-commerce opportunity. As an increasing number of shoppers shift from physical stores to online shopping for the convenience, wide product assortment and personalized shopping experience it offers, consumer goods companies of all sizes must find ways to engage their shoppers at the digital shelf in order to stay relevant.
As you walk down the aisle of your favorite store, what pops out at you? That familiar logo? A bright color? A rhyming motto? The evolution of package design often follows a strategy that is born from what the consumer wants to see.
Evolution. It’s integral to design as artists respond to shifts—in the economy, in politics and especially in culture. When it comes to color’s role in this evolution, it’s clear that trends based on deep-rooted societal changes have greater authenticity and staying power than more ephemeral fads. InVisiO Color Inspirations 2019+ examines the once and future progression of art and design.
In 2017, Amazon captured an industry-leading 18% of online food and beverage sales in the U.S. Amazon’s share is double the 9% held by second place Walmart in the e-tail grocery market, reveals market research firm Packaged Facts in the new report Online Grocery Shopping in the U.S.: Food Industry Disruptor Series.
Curiosity may have killed the cat. But it’s doing the exact opposite for some of today’s most successful food and beverage brands. Curiosity is creating new stories and companies that speak to millennials’ desire to know more about the products they buy. Providing information and building engagement is what brings in millennials and holds their attention. More than other generations, knowledge-hungry millennials feel their moral compass activated when they make purchases.
The market for dairy and dairy alternative beverages will reach a projected $28 billion by 2021, according to market research firm Packaged Facts. Spurring the segment’s growth will be plant-based dairy alternatives, which are expected to come to represent 40% of the combined total of dairy and dairy alternative beverages, up from 25% in 2016.
With the majority of global consumers already recycling, demand for environmentally friendly packaging will increase further in response to heightened publicity around plastics ending up in the ocean, according to GlobalData, a leading data and analytics company.
At 92 million strong, the millennial generation is the largest in U.S history. Currently holding over $600 billion in annual purchasing power, millennials’ buying power is predicted to reach $1.4 trillion annually by 2020 and $11.3 trillion by 2030. Like it or not, millennials are taking over the joint.
ON DEMAND: A recent national consumer survey revealed 8 out of 10 shoppers regularly deal with stubborn stickers and it can ruin the first impression of a new purchase. Hard-to-remove labels are causing frustration and are a common pain point, just like a dropped call or a 404 error.
Broadcasted LIVE from Packaging That Sells Conference 2017 | This presentation will share new research (including eye-tracking of shopping trips on both desktop and mobile devices) that helps to answer important industry questions. It will also include several "principles of effective packaging" that marketers and designers can apply to help optimize product presentation in e-commerce environments.