You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?
As the decision maker for packaging designs of your consumer goods, did you know that you can utilize science in your product packaging designs to drive consumer purchasing decisions? A consumer is more likely to re-purchase a product when they have a positive emotional response to a package.
Organic Living Superfoods creates delicious snacks using the highest quality ingredients with exceptional nutritional value. The Boston-based company had previously generated a local following but knew that rebranding and repackaging was essential for brand awareness and growth beyond their current distribution.
It’s official. You launched that brilliant brand that you were dreaming about on lunch breaks. You bought the company domain, wrote a clever slogan and even built a solid business model. Now it’s time to focus on gaining traction with your target audience and creating your online presence. That means designing a website with brand consistency.
Curiosity may have killed the cat. But it’s doing the exact opposite for some of today’s most successful food and beverage brands. Curiosity is creating new stories and companies that speak to millennials’ desire to know more about the products they buy. Providing information and building engagement is what brings in millennials and holds their attention. More than other generations, knowledge-hungry millennials feel their moral compass activated when they make purchases.
The creation of 3D printers has led to many exciting innovations in a huge variety of fields, from printed prosthetics to car parts. The technology offers a lot of interesting opportunities to enhance packaging design. In the last few years we have seen a real trend for personalized packaging, with brands looking for new ways to personalize packaging beyond the more obvious name on a label.
The unboxing experience is often overlooked but essential in eCommerce customer satisfaction. See these steps on how to design the box, what types of filler and packing material to use, the importance of inserts and what pitfalls to avoid.
The FDA and U.S. Department of Agriculture can cause concern in the minds of food and drug manufacturers and co-packers. Although these government agencies might be considered demanding at times, they play an important role that ensures there are procedures to protect the safety of the American public. There is an overwhelming amount of project planning and sourcing that goes on in the background of developing a product. Packaging is a large part of that process, which is also highly regulated by the FDA and USDA.
In this enduring quest for engagement, one aspect of buying and selling continues accelerating: e-commerce. According to eMarketer, the U.S. currently has 217 million online shoppers – more than 66% of the total population. How can marketers best tap into the e-commerce boom? Ironically, the most effective route to engaging online consumers lies in marrying a 200-year-old marketing tradition with e-commerce. Called e-commerce product sampling, it’s being adopted by leading brands and retailers.
Delivery and e-commerce are two major new factors influencing the findings in this year’s Trends Report from the Foodservice Packaging Institute. Today’s consumers are experiencing what the report calls “nearly limitless” food delivery options, such as meal kits and delivery programs, prepared food couriered by third-party vendors, and take-out and delivery options from traditional dine-in foodservice establishments. These delivery options impact how foodservice packaging must perform. Consumers want meals to arrive hot, fresh and safe, along with being represented by the foodservice brand.